Set in 350 BC, the story traces its roots to a time when India was at its glorious best and Porus resisted the first attack on Indian soil by the Macedonian legend. The 22-minute show aired at 8.30 pm from Monday to Friday on Sony, depicts the untold story of the greatest conqueror of the world, Alexander and the most spirited defender of India, Porus. If the producer is ready to bear the cost, it will work out fine for the channel also as it reduces the risk and budget. Historically broadcasters have been bearing all the cost. While talking about the IP rights with the production house, a media report said that these kinds of deals vary. The production house is free to sub-licence the show to a digital or international player, to air the episodes after 3-hours of original airing on Sony.

It recently launched a light-hearted emotional drama on Sony Sab, Shankar Jay Kishan. In its 10-year existence, Swastik Productions has produced over fifteen television shows which also include Mahabharat, Razia Sultan, Agle Janam Mohe Bitiya Hi Kijo, Mata Ki Chowki, Amber Dhara, and Begusarai among others. We have made Porus with a huge amount of conviction.” In an earlier interaction, Swastik Productions founder Siddharth Kumar Tewary said, ' Porus has been consistent in its ratings since its launch and this was our plan to be consistent in the beginning and then grow slowly. It has managed to hook viewers till week 5 with 3.3 million impressions according to Broadcast Audience Research Council data. The show started off well in India with 3.6 million impressions in week 48 but then saw a dip in ratings. Porus is renamed as Digvijaya in the Sinhala-dubbed version and has been launched on channel Sirasa TV, during the weekend at the 8pm slot combining two episodes thereby giving each episode a one-hour run.

Last month, a source close to the development revealed that the 260-episodic series had been sold to Maharaja Television (MTV).

The show will be dubbed in Malay, Thai, English, and Burmese for the new markets. In Thailand, the show is being broadcast on weekdays at a primetime slot. Speaking to, Swastik Productions founder Rahul Kumar Tewari said that it has already launched in Thailand and other countries will see launches by July 2018. MUMBAI: In another shot in the arm for Indian television producers, the producers of mythological show Porus, Swastik Productions, have managed to bag content syndication deals in Malaysia, Thailand, Cambodia, Laos and Myanmar.

Porus tv show